Evaluating the product, organization, and marketing materials of any MLM enterprise is fundamental to any systematic approach. I will be applying the same measures with Yoli.


http://www.viddler.com/explore/elliegant007/videos/156/

Whenever I evaluate a multi-level marketing venture, I use the same system. For this review, I will naturally apply my tried-and-true system to Yoli. First, I will look at the product in detail. Then I will examine the company. Finally, I will evaluate the marketing materials.

Yoli has identified their own niche in the market of energy drinks and health beverages with their delivery system. Freeze dried vitamins and fruits is not the most innovative topic, but their "blast cap" delivery system is unique.

Obviously Yoli as a company has no history yet, they are still in prelaunch. The founders do however have quite a bit of history. While none of them has any expertise in health or nutrition, they all have found success in the MLM industry, some even with other health drink products they have decided to leave behind.

Often when top representatives leave one company to found their own there are often accusations of recruiting from the old organization. From what I can see the Yoli founders are doing their best to leave their past cleanly behind them so they can commit themselves fully to this company they profess to love.

As for marketing materials, at this point all of the Yoli marketing is focused on recruiting. I am sure that once the product launches more materials will become available. To whet distributor appetites Yoli seems to be planning appealing to the "green" business trend through their reusable bottles and through various charity efforts.

Right now, Yoli's marketing focuses on recruiting. After the product becomes available, marketing materials are likely to follow. One thing I notice Yoli doing to get distributors interested in the product is that they are playing up the "green business" aspect of the product. They have made sure to package the product in reusable bottles! Also, they are involved in a variety of charity enterprises.

Related:
Systems Used Behind Yoli Compensation Plan
The Hybrid Nature Of Yoli Compensation Plan
Yoli Compensation Plan - A Hybrid Plan